Deal Alert: This Editor-Approved Bath Towel Is 50% Off Right Now

updated Oct 4, 2021
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Credit: Lana Kenney

Truth: There’s never been a better time to experiment with your bath linens. Traditional terry cotton towels have been joined by lightweight Turkish towels, absorbent waffle weave towels, and overly plush towels, so you have plenty of options when it comes to finding your perfect match. And yet—what’s wrong with that classic, simple, mid-weight terry cotton towel? Nothing, that’s what. While I certainly love a fast-drying lightweight towel and can appreciate the cozy vibes of bath linens that feel more like throw blankets, there’s something wonderful about how uncomplicated a plain old traditional bath towel is.

If you agree, I have good news: My very favorite classic bath towel is currently on sale right now for a whopping 50 percent off. It’s the Lauren Ralph Lauren Sanders Towel, and it’s a dream. Well, maybe not a dream exactly, but that’s the point. It’s absorbent and soft and not too heavy. It’s… reliable. And in 2021, that’s really all I ask for. Usually priced at $32, it’s now on sale for $16.80 with the code VIP at checkout, which isn’t exactly cheap but it is less expensive than similar luxury towels. Because it’s available at Macy’s, it’s frequently marked down — but this deal is especially good.

I first discovered this towel when I was researching bath towels for the Best List, through a friend who sang its praises. According to them, this towel still held up after three years of daily use, without so much as a snagged hem. If you’re anything like me, you appreciate a little texture to your bath towel (overly soft towels just don’t dry you as well), and this one is the perfect amount of just-soft-enough. And again, it’s just a good, honest bath towel. There aren’t any bells and whistles here; just a ribbed cotton dobby and a turned hem that’ll look very nice hanging up in your bathroom.

What else? It’s available in 17 (!) colors, so you’re pretty much set no matter what your style is. Really embracing simplicity? There’s tan, white, cream, gray, and charcoal. Ready to add more personality to your boring apartment bathroom? Check out Maritime Blue, Rose Red, and Mint Green. And of course, you can also buy matching hand towels to complete the look. Or don’t! The beauty of these towels is that they will go with anything. They may not be very exciting, but they will always be in style. If you’re interested in the snagging this deal, take note that it’ll be live throughout the holiday season. Go ahead and embrace gifting season, and grab a few for yourself, your mom, your best friend, and anyone else on your list.