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Our TeamNoella Williams

Noella Williams

Assistant Editor of Trending News

I cover the shopping essentials at retailers like Aldi, Target, HomeGoods, Costco, and more.Brooklyn, NYKeep up with me on Apartment Therapy

About Me

Interior design became my passion after growing up with video games like Animal Crossing and The Sims. Now, I channel that passion in my work at Apartment Therapy. At AT, I've covered major retailers, interviewed Dolly Parton, and written about video games. My work has also appeared in Teen Vogue, Harper's Bazaar, Marie Claire, and more.

When I'm offline, I'm DJing, rating movies on Letterboxd, or birdwatching. I'm a big fan of maximalism, vegan food, music, and the beach.

My pronouns

she/they

Latest Stories

Amazon Is Selling a $16K Tiny Home That You Can Basically Move Right Into
But there's a catch.
Noella Williams
Dec 17, 2024
Where Does Martha Stewart Live?
Let’s talk about the lovely gardens that are in her home.
Noella Williams
Nov 22, 2024
This Under $10K Tiny House from Walmart Has Two Stories
You can live just like the cast of “Tiny House Nation.”
Noella Williams
Aug 19, 2024
Costco Is Changing Its Store Hours for One Day (in a Big Way!)
NEWS
It’s the perfect time to lay in the store’s comfy hammock chair.
Noella Williams
May 23, 2024
Target’s Memorial Day Hours Leave You With Tons of Time to Shop
NEWS
Don’t worry, you have time to roam through Target this weekend.
Noella Williams
May 23, 2024
This Cute $5 Five Below Find Will Instantly Brighten Up Your Outdoor Space
News
I can't believe these lights are solar powered!
Noella Williams
May 3, 2024
These “So Pretty” Planting Gems Look Twice the Price (You’ll Want Every Color!)
News
The sage green planter is perfect for succulents.
Noella Williams
May 3, 2024
Aldi's $9 Cottagecore-Inspired Find is a Garden Must-Have
NEWS
This is so cottagecore.
Noella Williams
May 2, 2024
Sam’s Club Is Selling a "Stunning" $20 12-Piece Dinnerware Set
News
And there are eight different patterns and colors to choose from.
Noella Williams
May 1, 2024
Target's "So Cool" $40 Find Brightens Up Your Home
News
I’m pretty sure I’ve seen this lamp at a fine dining restaurant.
Noella Williams
May 1, 2024
Trader Joe's Is Selling the "It" Plant of 2024 for Just $13
News
There are so many varieties to choose from.
Noella Williams
Apr 30, 2024
Target Is Selling "Beautiful" $10 Cups That Look Twice the Price
News
Eating dessert will feel so much more luxurious.
Noella Williams
Apr 30, 2024
Aldi’s Pretty $13 Potted Hydrangeas Are Back (You’ll Want Both Colors!)
NEWS
This is your sign to grow a flowering hydrangea shrub.
Noella Williams
Apr 29, 2024
Aldi's New $6 Plants Are A Garden Must-Have (You'll Want Like 3!)
News
Even a non-green thumb can handle these low-maintenance plants.
Noella Williams
Apr 28, 2024
Costco’s Huge $15 Ferns Are Flying Off Shelves (You’ll Want 3!)
News
Here’s your excuse to visit Costco this week.
Noella Williams
Apr 27, 2024
Dollar Tree Is Raising Its Prices Again — Here’s What You Need to Know
NEWS
The store will no longer have items for $1.25.
Noella Williams
Apr 26, 2024
This Clever Hack Creates Instant Storage Space With a Planter and a Pizza Pan
News
Yes, a planter and nonstick pizza pan can create this!
Noella Williams
Apr 25, 2024
World Market Is Selling a “Perfect” Croissant Pillow (You'll Want Like 2!)
News
You’re definitely leaving the store with a full shopping basket.
Noella Williams
Apr 25, 2024
Dollar Tree's "Amazing" $1 Plant Gem Is Wowing Shoppers (They're Stocking Up!)
NEWS
This is perfect for beginners or seasoned plant parents.
Noella Williams
Apr 24, 2024
People Are Buying Target’s $5 Organizer in Every Color (It Works In Every Room!)
NEWS
This is the perfect spot for your cosmetics, medication, or arts and crafts.
Noella Williams
Apr 24, 2024
The Home Depot Is Having a Big Sale — And It Includes a Must-Have Item
NEWS
Is it too early to get into the Halloween spirit?
Noella Williams
Apr 24, 2024
Target Is Selling a "Gorgeous" $25 Gem Shoppers Absolutely Love for Spring
NEWS
It could be a trinket tray or hold a plant.
Noella Williams
Apr 23, 2024
HomeGoods Is Selling the Cutest $40 Maximalist-Inspired Storage Find
News
It's so cute you'll want to take a bite out of it!
Noella Williams
Apr 22, 2024
Shoppers Love This “Beautiful” $40 IKEA Duvet (It’s Perfect for Spring!)
News
The blue-and-green gingham design is just what you need.
Noella Williams
Apr 22, 2024
We Asked 4 Climate Activists for Their Favorite Sustainable Tips — And They’re So Doable
Life
You’d be surprised at how simple some of these swaps are!
Noella Williams
Apr 22, 2024
People Are Buying Target's “Gorgeous” $3 Cups In Every Color
NEWS
The berry-colored glass is so cute.
Noella Williams
Apr 19, 2024
Troian Bellisario and Patrick J. Adams Picked the Trendiest Kitchen Color
NEWS
Their child's high chair matches the kitchen cabinet color too!
Noella Williams
Apr 19, 2024
Shoppers Are Running to IKEA for These $6 Mugs (They're Perfect for Spring!)
News
This is the perfect shade of green.
Noella Williams
Apr 18, 2024
"The Farmers' Almanac" Revealed Its Summer Forecast — And You Might Not Like It
News
You’ll definitely need a fan, an umbrella, and a pair of shorts.
Noella Williams
Apr 18, 2024
Costco's "Outstanding" Gardening Gem Is Here, Just In Time for Spring Planting
News
It’s time to plant some veggies!
Noella Williams
Apr 18, 2024
This $20 Aldi Closet Organizer Is a Must-Buy for Decluttering Shoes
News
Kiss that endless row of shoes goodbye!
Noella Williams
Apr 18, 2024
This "Super Nice" Costco Chair Is Back in Stock, Just in Time for Spring
NEWS
Swing your way into summertime with this comfy chair.
Noella Williams
Apr 17, 2024
Aldi Is Selling 3 New LEGO Flower Sets for Just $15 Each (Perfect for Spring!)
News
The flowers won’t smell sweet, but they definitely look sweet.
Noella Williams
Apr 17, 2024
Five Below Has a Flower-Shaped Table for Only $5 (It’s So Cute!)
NEWS
If you liked Five Below's mini flower-shaped table, you'll love this one.
Noella Williams
Apr 16, 2024
IKEA’s New Gaming Collection Includes a '90s-Inspired Chair You'll Love
News
It’s safe to say that the 20-piece line is game-changing.
Noella Williams
Apr 16, 2024
Check Out Taylor Swift’s Impressive Real Estate Portfolio
News
Her oceanside home in Rhode Island apparently hosts a lot of A-list parties.
Noella Williams
Apr 16, 2024